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Just kidding, but only sort of: Casper, the startup which sells high-tech memory foam and latex mattresses , went to warfare with a minimum of three on-line mattress evaluate sites before bankrolling an effort to acquire one in every of them, Recode reported this weekend.
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Based on Recode, Casper sued the three evaluate sites in April 2016, saying each of them ranked highly on search results for phrases like mattress reviews” however did not conspicuously disclose” they had been accepting cash from its opponents.